About
In first person
Antonieta is a clothing and accessories store with its own brand, manufactured and designed in Barcelona. Behind the brand, directing all its steps and actively working on its development and growth, are Gemma Pedró, fashion and textile designer, and Guillem Oliva, IT consultant.
After many years working in other companies in the fashion sector, Gemma's need to establish herself became imperative. In a context of crisis, differentiation in any business is absolutely necessary, and even more so when it is new and there is a lot of competition in the sector.
For this reason, from the beginning, the concept was very clear and mature: to open a clothing store like those of the past but in a more modern version. A neighborhood store, close and with impeccable personal service, but without giving up new technologies and the advantages they offer us, especially in terms of communication.
Antonieta is also a personal project that is defined by a turning point that marks a life and turns, in a matter of months, a dream (almost a necessity) into reality.
Brand and product
Our obsession is to offer quality, price and trend in a single garment.
Details add value to the simplest things and make them great. We look for these details in our inspiration to be able to offer new collections each season. Our offer is based on good pattern making and a careful selection of quality fabrics. The result of this combination allows for designer pieces that are comfortable and adapt to all sizes. We work to dress women who seek an urban and casual style, with pieces that are generally basic, but always full of personality.
Our clients are active women who seek comfort in their looks without giving up good design. They are mothers who want to look beautiful with designer clothes that are compatible with breastfeeding. They are simple women who value local production and want to dress well, differently from the majority and at a good price.
We want to make the store a pleasant space, where we can all create the best outfits adapted to each one of us and thus solve many of the problems we encounter when we go to get dressed. We like dealing with people and our main offer is a very close and personalized attention, both in the physical store and online.